Hey there, I’m Alex! 👋

I’m a Toronto-based Product Designer with a background in computer engineering and a love for solving complex problems through thoughtful design.

I started my career in marketing, where I built a strong foundation in storytelling and data-driven strategy before transitioning into UX/UI. Today, I combine my technical and marketing background with design thinking to create digital experiences that are intuitive, accessible, and meaningful. I especially love diving into user research and uncovering smart, meaningful solutions to complex UX challenges.

In my free time, I love exploring new restaurants (always open to recs!), discovering new places, spending time with friends, and learning something new. ✨